Before You Write Meta Tags
Deciding What You Want Them for Is Crucial
There are a lot of meta tags to use, and while they all serve some purpose, simply adding all of them to your site doesn’t improve your search engine placement. Instead, having a lot of extraneous tags can slow down your page loading, and some search engines might penalize you for “spamdexing”.
Some reasons for meta tagging:
- search engine ranking
- internal search engine
- internal categorization
- control the browser, robots or other things
Depending upon which (if any) you want to focus on, will help you determine how to best maximize your efforts towards meta tags.
Search Engine Position
For example, if you’re aiming to be ranked higher in the search engines, then you probably shouldn’t worry too much or at all about meta keywords, but rather focus on the “meta” title and description.